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In the last three calendar years, investors sank $823 billion into Vanguard funds, the company says. ….. the rest of the mutual fund industry — more than 4,000 firms in total….. combined took in just a net $97 billion during that period, Morningstar data shows. Vanguard, in other words, scooped up about 8.5 times as much money as all of its competitors. https://www.nytimes.com/2017/04/14/business/mutfund/vanguard-mutual-index-funds-growth.html?ref=business